"Provider", "We", "Us", "Our" means the Pagematics company who You Are Contracting With, Notices, Governing Law and Jurisdiction.
"You" or "Your" or "Client" means the company or other legal entity for which you are accepting this Agreement, and Affiliates of that company or entity.
"Service" or "Services" means the products and services that are ordered by You and made available online by us.
Master Service Agreement: https://www.pagematics.com/content/859/1/master-service-agreement
Terms of Services: https://www.pagematics.com/content/173/1/terms-of-services
Any questions about these terms, licensing, agreements or contracts should be sent to firstname.lastname@example.org
2. Terms Used
"Deliverable"- It is a term used in project management to describe a tangible or intangible object produced as a result of the project that is intended to be delivered to a customer (either internal or external). A deliverable could be a report, a document, a server upgrade or any other building block of an overall project [source: https://en.wikipedia.org/wiki/Deliverable].
"SEO" - Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. [source: https://en.wikipedia.org/wiki/Search_engine_optimization].
"Social Media Optimization" - It is set of methods which are used to generate publicity through social media.
"Search Engines" - It is a computer program which is used to retrieve documents from a computer network. Three popular search engines are Google, Yahoo and Bing.
"Keyword" - Keyword or keyword phrase is a search term(s) which is used to retrieve information through search engines.
3. SEO Terms and Conditions
All fees are non-refundable.
Provider has no control over the policies and ranking algorithms of search engines with respect to the type of sites and/or content that they accept now or in the future. Client's website may be excluded from any search engine or directory at any time at the sole discretion of the search engine or directory.
Due to the competitiveness of some keywords/phrases, ongoing changes in search engine ranking algorithms, and other competitive factors, Provider does not guarantee No.1 positions or consistent top 10 positions for any particular keyword, phrase, or search term.
Google has been known to hinder the rankings of new websites (or pages) until they have proven their viability to exist for more than "x" amount of time or have enough backlink strength. Provider assumes no liability for ranking, traffic, indexing issues related to such penalties. Consequently, the client understands that ranking new websites is much more difficult than ranking old and established sites and he should not have unrealistic expectations about rankings, traffic, and revenues.
New website may get a temporary boost in ranking for some targeted keywords for few days but then it settles down to its real place. This is known as ‘new site boost effect' and it is quite common to happen. Consequently, client understands that his new site has not really got top rankings within a month and soon it will go down to its actual position.
Occasionally, search engines will drop listings for no apparent reason. Often, the listing will reappear without any additional SEO efforts.
A website search engine ranking can fluctuate any day, any time because of on-going changes in the ranking algorithm, seo efforts made by the competitors or both.
Provider makes no guarantee/warranty of project timeline or added expenses (like charging additional fees etc) if the SEO work is destroyed either wholly or in parts, either knowingly or unknowingly by any party other than Provider or without the prior consultation of Provider. SEO work is considered to be destroyed either wholly or in parts, if following changes (but are not limited to) are made to a website by any party other than Provider or without first consulting Provider:
i. Changes in the file(s) or folder(s) name
ii. Putting a file in a different folder or putting a folder in another folder or subdomain
iii. Making changes in the head section of a document like changing the text in the title tag, removing certain HTML tags required for site authentication.
iv. Deleting a link, folder, file, web document or subdomain.
v. Modifying text on a web document like changing the formatting of the text or repositioning the text.
vi. Removing analytics code from the web page which is used to track website traffic.
vii. Linking out to any website without prior consultation of the Provider.
viii. Adding a file, folder, web document, widget or any functionality.
ix. Renaming URLs of existing web documents.
x. Taking down the website or part of the website.
xi. Renaming, relocating, adding or removing any file, folder or subdomain on a web server including web documents, robots.txt, .htacess file, sitemap.xml, rss.xml etc
xii. Changes in the site architecture
xiii. Changes in the anchor text
xiv. Making any changes on an optimized web page
Provider makes no guarantee/warranty of project timeline or added expenses (like charging additional fees etc) if:
i. The client fails to resolve Provider queries on time.
ii. Make delays in providing required access, documents, permissions or any support for Search Engine Optimization purpose
iii. Fail to make necessary changes on the website as and when advised by Provider for carrying out the Search Engine Optimization services.
iv. There is a server outage for a prolonged time on the client's site.
Provider is not responsible for the Client overwriting SEO work. The Client will be charged an additional fee for re-constructing, re-optimizing content/web pages.
Client guarantees any elements of text, graphics, photos, designs, trademarks, or other artwork provided to Provider for inclusion on the website above are owned by Client, or that Client has received permission from the rightful owner(s) to use each of the elements, and will hold harmless, protect, and defend Provider and its subcontractors from any liability or suit arising from the use of such elements.